Ad Content and Acceptable Use Policy

Last Updated:Tuesday, 01 October, 2024

NsAds.in, powered by Nile Spectra, is committed to providing a high-quality, safe, and effective advertising platform for advertisers, publishers, and users. To ensure a trustworthy and secure environment, all ads displayed through our platform must comply with the guidelines set out in this Ad Content and Acceptable Use Policy.

This policy is designed to ensure that the ads served are legal, ethical, and align with our community standards. Advertisers, publishers, and partners using the platform are required to adhere strictly to these rules. Non-compliance may result in the removal of ads or suspension of accounts.

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1. General Guidelines

1.1 Prohibited Content

We strictly prohibit the use of the following types of content in ads served on NsAds.in:

• Illegal Products or Services: Ads promoting illegal activities, products, or services, including drugs, counterfeit goods, or unauthorized weaponry.
• Deceptive or Misleading Content: Ads that contain false claims, fraudulent offers, or misleading statements, such as exaggerated health benefits, fake endorsements, or get-rich-quick schemes.
• Malware and Harmful Software: Ads that include malicious software, viruses, or any form of malware that could harm users’ devices.
• Adult Content: Ads that include explicit sexual content, nudity, or suggestive material not suitable for general audiences. This includes but is not limited to pornography, adult dating services, or escort services.
• Hate Speech and Discrimination: Ads that promote hate speech, violence, or discrimination based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics.
• Violence and Gore: Ads that depict or promote graphic violence, excessive gore, or brutality.

1.2 Restricted Content

Certain types of content are allowed but must adhere to strict regulations:

• Alcohol: Ads for alcoholic beverages must comply with local laws and regulations regarding age restrictions and responsible drinking.
• Gambling: Gambling ads are only permitted in jurisdictions where it is legal and must include age restrictions and responsible gambling messaging.
• Healthcare and Pharmaceutical Products: Ads for prescription drugs, medical treatments, or healthcare services must comply with applicable laws and include necessary disclaimers or approvals from health authorities (e.g., FDA or local medical boards).
• Political and Advocacy Advertising: Ads that focus on political causes, elections, or advocacy must comply with relevant election laws, disclosure requirements, and should avoid promoting misinformation or false claims.

1.3 Advertiser Responsibility

Advertisers are responsible for ensuring that their ads comply with all applicable laws and regulations in the jurisdictions where the ads are displayed. This includes but is not limited to intellectual property laws, local advertising standards, and consumer protection laws.

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2. Content Review Process

NsAds.in uses a combination of automated systems and manual reviews to monitor and enforce compliance with our content guidelines. The review process ensures that all ads meet our standards before being displayed across our network.

2.1 Automated Review System

Our platform leverages an automated review system to scan submitted ads for prohibited content, malicious code, and compliance with general policies. This system reviews elements like:

• Creative Content: Scans text, images, videos, and animations to ensure they comply with our content policies.
• Landing Pages: Analyzes destination URLs to verify they match the advertised product or service, and ensures they don’t contain harmful or misleading information.
• Malware Detection: Scans ads and associated landing pages for malicious code or malware that could harm user devices.

2.2 Manual Review

In cases where automated systems flag content as potentially non-compliant or where ads fall into restricted categories, our team conducts a manual review to:

• Ensure compliance with specific legal regulations (e.g., gambling, healthcare).
• Validate that content is appropriate for all audience types.
• Ensure the accuracy and transparency of claims made in the ads.

Ads that do not pass this review may be rejected or flagged for revision. Advertisers will be notified and given instructions on how to adjust their content to meet policy standards.

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3. Technical Guidelines for Ad Creatives

To ensure smooth performance across devices and environments, NsAds.in has established technical standards for ad creatives, including formats, sizes, and other specifications.

3.1 Ad Formats Supported

We support a wide range of ad formats to provide flexibility for advertisers while ensuring compatibility across publishers’ platforms:

• Banner Ads: Common sizes like 728x90 (leaderboard), 300x250 (medium rectangle), 160x600 (skyscraper), etc.
• Video Ads: Pre-roll, mid-roll, and post-roll video ads must comply with format and duration requirements (e.g., .mp4, maximum length of 30 seconds).
• Rich Media Ads: Interactive ads that use HTML5, JavaScript, or other technologies must meet performance benchmarks to avoid slowing down page load times.

3.2 Technical Requirements

• File Size Limits: Banner and display ads must not exceed [insert size limit, e.g., 150KB], and video ads must comply with file size restrictions to ensure quick loading times.
• Frame Rate and Animation Length: For animated ads, the frame rate should not exceed 30 frames per second, and animations should be capped at a maximum of 15 seconds.
• Responsive Design: Ads must be designed to adapt to different screen sizes, ensuring optimal performance on mobile devices, tablets, and desktops.
• Click-through URL Requirements: All URLs must direct to the intended landing page, free of pop-ups or redirects. The content on the landing page must correspond to the product or service advertised.

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4. Prohibited Practices

NsAds.in prohibits certain practices that compromise the integrity of our ad ecosystem, disrupt user experience, or inflate ad metrics dishonestly.

4.1 Ad Fraud

NsAds.in employs sophisticated ad fraud detection tools and policies to prevent malicious practices. Prohibited fraudulent activities include:

• Click Fraud: The manipulation of ad clicks through automated means (bots) or incentivizing users to click on ads without genuine interest in the product or service.
• Ad Stacking: The practice of stacking multiple ads on top of each other, with only the top ad visible to the user, yet counting impressions for all stacked ads.
• Pixel Stuffing: The practice of placing ads in a 1x1 pixel container, making them invisible to users but still registering impressions.

4.2 Cloaking and Misleading Practices

We prohibit the use of cloaking or any techniques that display different content to review systems than what is shown to users. This includes:

• URL Mismatch: Ads must lead to landing pages that match the products or services being advertised. Misleading or bait-and-switch techniques are strictly forbidden.
• Cloaked URLs: Manipulating URLs to show a legitimate page to reviewers while directing users to unrelated, potentially harmful pages.

4.3 Data Collection and Privacy Violations

Advertisers must comply with privacy regulations and avoid unauthorized collection of personal data. This includes:

• Unapproved Data Collection: Ads must not collect personal data (e.g., names, emails) without explicit consent and must adhere to applicable privacy laws, such as GDPR and CCPA.
• Unsecure Data Collection: If ads collect personal information, they must do so using secure (encrypted) methods and comply with all data protection laws.

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5. Brand Safety and User Experience

To ensure that all ads enhance the user experience and protect brand integrity, NsAds.in applies stringent brand safety measures.

5.1 Brand Safety

We have implemented mechanisms to ensure that advertiser content is displayed alongside appropriate and relevant content, maintaining a safe environment for brands. Ads are not placed next to content that is:

• Controversial or offensive
• Related to illegal activities or extreme political views
• Harmful or inappropriate for general audiences

5.2 Frequency Capping

To ensure users do not experience ad fatigue, we enforce frequency capping—a practice that limits the number of times an ad is shown to the same user within a specific period.

5.3 Ad Placement Control

We provide advertisers with tools to control where their ads appear, allowing them to exclude categories of content or specific websites that may not align with their brand values.

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6. Reporting and Enforcement

Advertisers and users are encouraged to report any ads that violate our policies. We take violations seriously and have implemented the following measures:

6.1 Ad Violation Reporting

If you come across an ad that you believe violates our policies, please use the Report Ad feature to notify us. Reports will be reviewed by our compliance team within 24-48 hours.

6.2 Penalties for Violations

Advertisers who violate the Ad Content and Acceptable Use Policy may face penalties, including:

• Ad Removal: Non-compliant ads will be removed from the platform immediately.
• Account Suspension: Repeated violations may result in account suspension or termination.
• Legal Action: In severe cases, we reserve the right to pursue legal action for harmful or illegal ad practices.

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7. Appeals Process

Advertisers whose ads are rejected or removed due to policy violations have the right to appeal. To file an appeal, contact us at [email protected] with the details of the issue. Our team will review the appeal and provide a resolution within 48 hours.

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8. Contact Us

For questions, feedback, or clarifications regarding this policy, please reach out to our Compliance Team:

• Email: [email protected]
• Support Portal: Visit our Support Portal for assistance with compliance issues.