Cookie Policy

Last Updated:Tuesday, 01 October, 2024

At NsAds.in, powered by Nile Spectra, we use cookies and similar tracking technologies to improve your experience on our platform, deliver relevant ads, and ensure the functionality and security of our services. This Cookie Policy explains what cookies are, how we use them, and your options for managing them.

By using NsAds.in, you consent to the use of cookies in accordance with this policy. You can manage or withdraw your consent at any time through our cookie management tool or by adjusting your browser settings.

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1. What are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit websites. They are widely used to make websites work efficiently, enhance user experience, and provide information to the site owner. Cookies help remember your preferences, allow you to stay logged in, and deliver personalized content and ads.

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2. Types of Cookies We Use

We use different types of cookies for various purposes on NsAds.in. These cookies are either first-party cookies (set by our platform) or third-party cookies (set by external service providers, such as advertisers and analytics platforms).

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of NsAds.in. Without them, you would not be able to navigate the site or use certain features. These cookies do not collect personal data and cannot be disabled through our cookie management tool.

• Purpose: They are used for activities such as session management, security, and user authentication.
• Examples: Session cookies that keep you logged in during a browsing session.

2.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our platform, such as which pages they visit most often or if they encounter error messages. The data is aggregated and anonymized, meaning it does not identify you personally.

• Purpose: To improve the performance and functionality of our platform, analyze user behavior, and optimize ad delivery.
• Examples: Google Analytics cookies used to track page visits and user interactions.

2.3 Functionality Cookies

Functionality cookies allow the platform to remember choices you make (such as your language preference or the region you are in) and provide enhanced, personalized features.

• Purpose: To offer a more tailored experience by remembering your preferences.
• Examples: Cookies that remember your login details, allowing you to stay logged in between sessions.

2.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They also limit how often you see an ad and help measure the effectiveness of advertising campaigns. These cookies may track your browsing activity across multiple websites and share this data with third-party advertisers.

• Purpose: To personalize ads shown on NsAds.in and measure ad performance.
• Examples: Cookies set by advertisers to create user profiles and deliver targeted ads based on your browsing habits.

2.5 Third-party Cookies

Our platform integrates with third-party services, such as analytics providers, advertising networks, and social media platforms, which may set cookies on your device. These cookies help us serve ads and analyze traffic. The third parties may also use this data for their own purposes, including profiling and ad targeting.

• Examples: Cookies from services like DoubleClick, Facebook Pixel, or LinkedIn Ads.

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3. How We Use Cookies

Cookies help us provide, improve, and secure our services. Here’s how we use them:

3.1 Ad Serving and Personalization

• Ad Targeting: We use cookies to serve relevant ads to users based on their interests and browsing behavior. Cookies help advertisers understand which ads perform best and allow us to show you ads that are more likely to be of interest.
• Frequency Capping: Cookies ensure that you don’t see the same ad too often, improving the overall user experience.
• Ad Performance Tracking: We track ad clicks, impressions, and conversions to measure the effectiveness of ad campaigns and ensure accurate billing for advertisers.

3.2 Analytics and Traffic Monitoring

• User Behavior Analytics: We use cookies to analyze how visitors interact with our platform, identifying popular pages, user paths, and areas of improvement. This helps us optimize the user experience.
• Traffic Monitoring: Cookies allow us to track overall traffic and user engagement to ensure that our platform performs efficiently and scales according to demand.

3.3 Security and Fraud Prevention

• Fraud Detection: Cookies are used to detect and prevent fraudulent activities, such as click fraud or unauthorized access to user accounts.
• Session Security: We use cookies to maintain secure sessions for logged-in users, preventing unauthorized access to your account.

3.4 User Preferences

• Personalization: Cookies store information about your preferences, such as your chosen language, to provide a more personalized experience when you return to the platform.
• Saving Settings: Cookies help us remember your settings for features like display preferences, theme selection, and notification preferences.

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4. How to Manage Cookies

You have the right to control the use of cookies on NsAds.in. You can manage or delete cookies through several methods:

4.1 Cookie Consent Tool

We provide a Cookie Management Tool on NsAds.in that allows you to:

• Accept or Decline Cookies: You can choose to accept or decline non-essential cookies (such as analytics or advertising cookies) through this tool.
• Change Preferences: You can adjust your cookie preferences at any time by accessing the cookie settings via our site footer or privacy settings page.

4.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies altogether. However, doing so may affect the functionality of our platform. Here’s how you can manage cookies in different browsers:

• Google Chrome: Go to Settings > Privacy and Security > Cookies and Site Data.
• Mozilla Firefox: Go to Preferences > Privacy & Security > Cookies and Site Data.
• Safari: Go to Preferences > Privacy > Manage Website Data.

4.3 Opting Out of Third-party Advertising Cookies

You can opt-out of targeted advertising by adjusting your cookie settings on third-party websites. Additionally, you can use the AdChoices program to opt out of personalized ads from participating ad networks.

• Google Ads Preferences: https://adssettings.google.com/
• Facebook Ad Preferences: https://www.facebook.com/ads/preferences
• LinkedIn Ads Settings: https://www.linkedin.com/help/linkedin/answer/62931

4.4 Do Not Track (DNT)

Some browsers offer a “Do Not Track” feature that sends a signal to websites you visit, indicating that you do not want to be tracked. NsAds.in honors DNT signals, and users who enable this feature will not be tracked for the purposes of personalized advertising.

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5. Third-party Cookies and Tracking Technologies

As part of delivering relevant ads and ensuring optimal performance, NsAds.in integrates third-party services that may place cookies on your device. These services include:

• Advertising Networks: Third-party advertisers use cookies to track user behavior across multiple sites, building profiles for targeted ads. This includes platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Analytics Providers: Services like Google Analytics help us understand user engagement on the platform. These cookies provide anonymized data on traffic sources, page views, and user actions.
• Social Media Integrations: If you interact with content shared on social media (e.g., by liking or sharing an ad), platforms like Facebook or LinkedIn may set cookies to track this engagement.

We do not control the cookie practices of third-party services. You should review their respective privacy policies for more information about their data collection practices and cookie use.

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6. Data Collected by Cookies

Cookies allow us to collect the following types of data:

• Device Information: Device type, operating system, browser type, and screen resolution.
• IP Address: Used for geolocation purposes and fraud prevention.
• Session Data: Information on how you interact with our site during your visit, including page views, time spent, and clicks.
• Referral Data: The site or ad that referred you to NsAds.in.
• Ad Interaction Data: Ad clicks, impressions, conversions, and engagement metrics.

This data is anonymized where possible and is primarily used for ad serving, analytics, and security purposes. We do not use cookies to collect sensitive personal information such as names, email addresses, or payment details unless provided voluntarily by the user.

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7. Legal Basis for Using Cookies

7.1 GDPR Compliance

For users in the European Economic Area (EEA), our use of cookies complies with the General Data Protection Regulation (GDPR). We only use cookies for non-essential purposes (such as personalization and advertising) with your explicit consent, which can be withdrawn at any time.

7.2 CCPA Compliance

For users in California, our cookie practices comply with the California Consumer Privacy Act (CCPA). You have the right to know what data we collect via cookies and request its deletion or opt-out of its sale.

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8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of significant changes via email (if applicable) or by posting a prominent notice on our platform.

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9. Contact Us

If you have any questions or concerns about our Cookie Policy or how we use cookies, please contact us:

• Email: [email protected]
• Mailing Address: NsAds.in Privacy Team, NsAds.in [by Nile Spectra] - Address: 4th Floor, Aparna Astute Jubilee Hills, Shaikpet, Hyderabad, Telangana 500008
• Support Portal: Visit our Support Portal for more information or to manage your cookie settings.

By using NsAds.in, you agree to the use of cookies in accordance with this policy. We are committed to protecting your privacy and providing you with a secure and user-friendly experience.