Security Policies

Last Updated:Tuesday, 01 October, 2024

At NsAds.in, powered by Nile Spectra, security is a top priority. Our platform is designed with advanced security protocols and technologies to safeguard the personal and operational data of all stakeholders, including advertisers, publishers, and users. This page outlines the key security measures we have in place to protect data, ensure the integrity of our ad-serving systems, and prevent fraudulent activities.

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1. Data Security and Encryption

We recognize the importance of securing sensitive data, especially personal information collected during advertising campaigns. NsAds.in uses industry-leading encryption and security protocols to ensure data is securely stored and transmitted.

1.1 Encryption of Data in Transit and at Rest

• Data in Transit: All data transmitted between users, advertisers, publishers, and our servers is encrypted using TLS (Transport Layer Security) to protect it from interception or unauthorized access.
• Data at Rest: All stored data, including user information, campaign performance data, and billing information, is encrypted using AES-256 encryption, a strong standard used by banks and major tech platforms to secure sensitive data.

1.2 Secure Ad Delivery Mechanisms

• HTTPS for Ad Delivery: We ensure that all ads are delivered using HTTPS to protect users from man-in-the-middle attacks, safeguarding the integrity of ads as they are transmitted to publishers' websites.
• End-to-end Encryption for Advertiser Data: Advertiser data, including creative assets, campaign details, and targeting information, is encrypted throughout the ad delivery process to prevent unauthorized access.

1.3 Secure Access to the Platform

• Two-factor Authentication (2FA): We require two-factor authentication for all platform administrators and provide this option to advertisers and publishers, adding an additional layer of protection against unauthorized access to accounts.
• Password Hashing: All passwords stored on our servers are hashed using strong cryptographic algorithms (e.g., bcrypt) to ensure that even in the event of a data breach, passwords remain secure.

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2. Ad Fraud Detection and Prevention

Ad fraud is a significant challenge in the digital advertising ecosystem, and NsAds.in has implemented multiple layers of protection to detect and prevent fraudulent activities.

2.1 Real-time Fraud Detection Systems

Our platform uses advanced, real-time fraud detection mechanisms to identify and block fraudulent activities, ensuring the accuracy of ad metrics and protecting advertiser budgets. These systems include:

• Click Fraud Detection: We utilize machine learning algorithms to identify patterns of invalid clicks, including those generated by bots, automated scripts, or incentivized click farms. Suspicious activity is flagged immediately, and those clicks are not charged to the advertiser.
• Impression Fraud Prevention (Ad Stacking and Pixel Stuffing): Our platform detects and blocks impression fraud techniques such as ad stacking (where multiple ads are layered on top of each other) and pixel stuffing (where ads are rendered in invisible 1x1 pixels).
• Bot Traffic Monitoring: NsAds.in monitors traffic sources for bot behavior and filters out non-human traffic to ensure that only legitimate impressions and clicks are counted.

2.2 Third-party Verification and Collaboration

We work with trusted third-party services to further strengthen our fraud detection and verification capabilities:

• Integration with Fraud Detection Partners: NsAds.in integrates with industry-leading third-party fraud detection services (e.g., DoubleVerify, Moat, Integral Ad Science) to verify traffic authenticity and protect against fraudulent activities.
• Third-party Ad Verification: Advertisers can choose to utilize third-party ad verification tools to monitor their campaigns and ensure compliance with industry standards for viewability and fraud prevention.

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3. User Data Protection and Privacy

Protecting user data is a key concern for NsAds.in, and we ensure compliance with all relevant privacy regulations, including GDPR and CCPA.

3.1 Consent Management and Privacy Controls

• User Consent for Data Collection: NsAds.in uses a Consent Management Platform (CMP) to gather and manage user consent for data collection in compliance with GDPR and CCPA. This includes cookies and other tracking technologies used for ad targeting and analytics.
• Opt-out Mechanism: Users can opt-out of interest-based advertising through our Privacy Settings or by using browser-level tools such as Do Not Track and third-party services like AdChoices.
• Data Retention Policies: We retain user data only for as long as necessary to fulfill the purposes for which it was collected (e.g., ad targeting, performance reporting), and we securely delete data after the retention period ends.

3.2 Role-based Access Controls (RBAC)

• Segregation of Data Access: Different users and roles (advertisers, publishers, platform administrators) have access only to the data relevant to their role. Sensitive data (e.g., user PII, billing information) is only accessible to authorized personnel.
• Audit Logs: We maintain detailed audit logs of all access to sensitive data, tracking who accessed data, when, and for what purpose. These logs are regularly reviewed for suspicious activities.

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4. Secure Application Development and Maintenance

NsAds.in follows best practices in secure software development to ensure that our platform is robust, secure, and protected against known vulnerabilities.

4.1 Secure Coding Practices

• Code Reviews: Our engineering teams perform rigorous code reviews to identify and fix potential security vulnerabilities during the development process. Security specialists are involved in the review process for critical updates.
• OWASP Compliance: Our platform adheres to the OWASP Top 10 security best practices, protecting against common vulnerabilities like SQL injection, cross-site scripting (XSS), and cross-site request forgery (CSRF).

4.2 Regular Security Audits and Vulnerability Testing

• Penetration Testing: We conduct regular third-party penetration tests to identify vulnerabilities in our platform. These tests simulate real-world attacks to assess our defenses and identify areas for improvement.
• Vulnerability Patching: When vulnerabilities are discovered—either through testing or reported by third-party researchers—they are patched promptly, following a formal incident response protocol.

4.3 Security Updates

We regularly apply security updates to our infrastructure, including third-party software dependencies and libraries, to mitigate the risk of exploits and ensure our platform is protected against the latest threats.

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5. Infrastructure Security

Our platform is hosted on a highly secure infrastructure designed to ensure uptime, resilience, and protection against physical and digital threats.

5.1 Data Center Security

• 24/7 Physical Security: Data centers are protected by 24/7 surveillance, biometric access controls, and on-site security personnel.
• Redundant Power and Network Connections: To ensure high availability, our data centers are equipped with redundant power supplies, backup generators, and multiple network connections to prevent service outages.

5.2 Distributed Denial of Service (DDoS) Protection

To protect against DDoS attacks that could disrupt service availability, NsAds.in employs DDoS mitigation solutions that automatically detect and block malicious traffic before it reaches our servers.

5.3 Firewall and Intrusion Detection Systems

Our platform is protected by enterprise-grade firewalls and Intrusion Detection Systems (IDS) that monitor incoming and outgoing traffic for suspicious activities:

• Intrusion Prevention: If an attack is detected, our system automatically triggers countermeasures to block malicious traffic and protect critical infrastructure.

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6. Incident Response and Disaster Recovery

NsAds.in has a comprehensive Incident Response Plan in place to handle security incidents efficiently and minimize any potential impact on platform users.

6.1 Incident Response Protocol

• Detection and Containment: Our monitoring systems detect anomalies and initiate immediate containment procedures to limit the spread of any attack.
• Notification of Affected Parties: If an incident involves user or advertiser data, we notify affected parties promptly and provide them with details on the extent of the breach and any potential impact.
• Forensic Analysis: A post-incident analysis is conducted to determine the root cause of the breach and identify any vulnerabilities that may have been exploited.

6.2 Disaster Recovery Plan

In the event of a critical system failure, natural disaster, or widespread attack, NsAds.in has a disaster recovery plan that ensures minimal downtime:

• Data Backups: We perform regular backups of all critical data, stored securely in geographically dispersed locations to ensure data recovery in the event of a disaster.
• Recovery Time Objective (RTO): We aim for a recovery time objective (RTO) of less than 4 hours for mission-critical services, ensuring quick restoration of functionality following a disaster.

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7. Accountability and Compliance

We ensure full compliance with global security standards and privacy regulations to maintain the trust of our users, advertisers, and publishers.

7.1 Compliance with Industry Standards

• GDPR Compliance: We adhere to the data protection standards set out in the General Data Protection Regulation (GDPR), ensuring user privacy and data security.
• CCPA Compliance: We comply with the California Consumer Privacy Act (CCPA), giving users control over their personal data and how it is used.

7.2 Regular Security Audits

• Security Certifications: Where applicable, we pursue certifications such as ISO 27001 for information security management, demonstrating our commitment to protecting sensitive data.

7.3 Reporting Security Vulnerabilities

We encourage security researchers and ethical hackers to report any potential vulnerabilities they discover on our platform. If you believe you have identified a security issue, please contact us at [email protected]. We investigate all reports and take appropriate actions to resolve verified vulnerabilities.

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Contact Us

If you have any questions or concerns regarding our Security Policies, or if you would like to report a security issue, please contact us:

• Email: [email protected]
• Mailing Address: NsAds.in Security Team, NsAds.in [by Nile Spectra] - Address: 4th Floor, Aparna Astute Jubilee Hills, Shaikpet, Hyderabad, Telangana 500008
• Support Portal: Visit our Support Portal for more information.

By using NsAds.in, you agree to the terms outlined in this Security Policy. We are committed to ensuring the security and privacy of your data and continually work to improve our platform's defenses against emerging threats.