Pricing Models at NsAds.in
At NsAds.in, powered by Nile Spectra, we offer multiple pricing models to suit the needs of our advertisers and provide flexible ways to manage campaigns. Whether you're focusing on impressions, clicks, or specific user actions, our pricing models allow you to achieve your advertising goals efficiently. Below, we outline the available pricing models and how you can use them to maximize your ad campaigns.
Available Pricing Models
1. Cost Per Mile (CPM)
What is CPM?
CPM stands for Cost per Mille, or cost per 1,000 impressions. Advertisers are charged for every 1,000 times their ad is displayed, regardless of whether it is clicked.
When to Use CPM?
Ideal for brand awareness campaigns where visibility is key, especially when you want to reach a large audience and ensure that your message is seen by as many people as possible.
Example:
If you agree to a CPM rate of $5 and allocate a budget of $5,000, you are purchasing 1,000,000 impressions (1,000 impressions per $5). Once the 1,000,000 impressions are served, the campaign will automatically stop unless additional budget is added.
2. Cost Per Click (CPC)
What is CPC?
CPC stands for Cost per Click, meaning you only pay when someone clicks on your ad. This model is focused on driving traffic to your website or landing page.
When to Use CPC?
Ideal for performance-driven campaigns where the goal is to generate direct interactions such as clicks to your website, product pages, or promotions.
Example:
If you set a CPC rate of $2.50 and assign a budget of $2,500, you can receive a maximum of 1,000 clicks. The campaign will end automatically when the 1,000 clicks are reached.
3. Cost Per Action (CPA)
What is CPA?
CPA stands for Cost per Action. Advertisers are charged only when a user completes a specific action after interacting with the ad, such as signing up for a newsletter, filling out a form, or making a purchase.
When to Use CPA?
Perfect for campaigns where the goal is a specific user action, such as lead generation or e-commerce conversions. This model is highly performance-focused and aligns ad spend directly with results.
Example:
If you agree to a CPA rate of $10 and set a budget of $10,000, your campaign will deliver up to 1,000 actions (conversions). The campaign will stop once 1,000 conversions are achieved.
4. Tenancy
What is Tenancy?
Tenancy is a pricing model where advertisers pay a fixed amount for a set period, usually per month, regardless of the number of impressions, clicks, or conversions.
When to Use Tenancy?
Tenancy campaigns are useful for guaranteed placement over a specific time frame, often for high-visibility advertising on premium inventory.
Example:
If you agree to a tenancy model for $500 per month, you will be charged the fixed amount regardless of how many impressions, clicks, or conversions your ad generates during that month.
How to Create a Campaign Using Pricing Models
Creating a CPM Campaign
- Choose CPM as the pricing model.
- Set your budget and agree on a CPM rate.
- Define the total number of impressions based on your budget and rate.
- Once the campaign reaches the set number of impressions, it will stop automatically.
Creating a CPC Campaign
- Select CPC as your pricing model.
- Set a budget and CPC rate.
- Optionally, you can set a maximum number of impressions to control the visibility of your ad.
- Your campaign will stop when the number of clicks reaches the budgeted limit.
Creating a CPA Campaign
- Select CPA as the pricing model.
- Define the target action (e.g., purchase, form submission) and agree on the CPA rate.
- Set a budget for the total number of actions (conversions).
- The campaign will automatically stop when the desired number of conversions is achieved.
Creating a Tenancy Campaign
- Select Tenancy as your pricing model.
- Set the fixed monthly fee.
- The campaign will run for the agreed-upon period, regardless of the number of impressions, clicks, or conversions.
Best Practices and Tips
- CPM for Brand Awareness: Ensure your creatives are highly visual and engaging for maximum visibility.
- CPC for Direct Response: Optimize your landing pages to increase conversion rates from clicks.
- CPA for Performance Marketing: Align ad spend with specific actions like signups or purchases.
- Monitor Performance: Regularly monitor and adjust your campaigns to improve outcomes.
Additional Notes on Pricing Models
- No Hybrid Models: Currently, NsAds.in does not support hybrid pricing models combining CPM and CPC in a single campaign.
- Unlimited Budgets for CPA: Consider leaving your budget open for CPA campaigns that perform well.
- Tracking Conversions: Set up conversion tracking pixels at the end of the funnel to ensure accurate results.
Choosing the Right Pricing Model
- Choose CPM if your goal is maximum visibility.
- Choose CPC if you're focused on driving traffic to your website.
- Choose CPA if you need measurable actions like signups or purchases.
- Choose Tenancy for long-term ad placements.
If you have questions about our pricing models or need help setting up your campaigns, please reach out to our support team at [email protected] or visit our Support Portal.
Contact Us
Phone
+91 - 74163 09860
Location
4th Floor, Aparna Astute Jubilee Hills,,
Shaikpet, Hyderabad,
Telangana - 500008
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