Privacy Policy for NsAds.in

Last Updated: 1st October 2024

At NsAds.in, powered by Nile Spectra (www.nilespectra.com), your privacy is of utmost importance. This Privacy Policy outlines the types of information we collect, how we use that information, and your rights in relation to your personal data when you interact with our platform. Our policy is designed in compliance with global standards, including GDPR, CCPA, and other privacy regulations.

1. Information We Collect

We collect various types of information from visitors, publishers, advertisers, and end-users who interact with our ad-serving platform.

1.1 Personal Information

Personal information includes data that can be used to identify you directly, such as:

• Name
• Email address
• Billing information (for advertisers)
• IP address (considered personal data under GDPR)

1.2 Non-personal Information

We also collect non-personal information that cannot be used to identify you directly. This includes:

• Browser type and version
• Device information (e.g., operating system, screen resolution)
• Referring website
• Time spent on our platform

1.3 Behavioral Data and Tracking

When interacting with ads served by NsAds.in, we may collect behavioral data such as:

• Pages visited
• Links clicked
• Ad interactions (impressions, clicks, conversions)
• Session duration and user behavior patterns

This data is used to enhance the effectiveness of ads by enabling better targeting, personalization, and measurement of ad performance.

2. Cookies and Tracking Technologies

2.1 What are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work or to function more efficiently. We use cookies to ensure the proper functioning of NsAds.in and to offer a better user experience by remembering your preferences.

2.2 Types of Cookies We Use

• Session Cookies: Temporary cookies that expire when you close your browser. These are used to maintain session data and improve navigation on the platform.
• Persistent Cookies: Cookies that remain on your device for a defined period or until you delete them. These are used to remember your preferences and user settings.
• Third-party Cookies: Some of our partners, including advertisers and analytics providers, place cookies on your device for tracking and ad-targeting purposes.

2.3 Purpose of Cookies

The cookies we use serve various functions:

• Ad Personalization: Cookies help us deliver personalized ads based on your previous interactions with our platform and other websites.
• Analytics and Reporting: We use cookies to collect data on user behavior, which helps us improve the platform and optimize ad performance for our advertisers.
• Ad Frequency Capping: Cookies ensure that the same ads are not shown to users too frequently, improving the overall user experience.

2.4 Managing Cookies

You have the option to manage or disable cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of NsAds.in. Visit our Cookie Policy page for detailed instructions on how to manage cookie preferences.

3. How We Use Your Information

3.1 Ad Serving and Targeting

• Ad Targeting: We use your data to deliver relevant ads based on factors like browsing history, location, device type, and demographic data. Our ad-serving platform utilizes technologies such as cookies, device identifiers, and IP addresses to segment audiences.
• Behavioral Targeting: Ads served through NsAds.in may be based on your interactions with our platform and other websites. For instance, we may show ads related to the products or services you've searched for online.
• Frequency Capping: We use information like your IP address and cookies to ensure you don’t see the same ad repeatedly within a short time frame.

3.2 Analytics and Reporting

We analyze user interactions to improve the overall performance of the platform. For example, we monitor:

• Which ads are performing best in terms of clicks, impressions, and conversions
• How users engage with ads (e.g., clicks, hovers)
• The effectiveness of ad campaigns across different segments of users

3.3 Security and Fraud Prevention

We use your data to prevent fraudulent activities such as:

• Click fraud (e.g., bots or automated clicks)
• Ad stacking or unauthorized ad placements
• Identifying suspicious patterns that could indicate malicious behavior

4. Third-party Access to Your Information

We may share non-personal, aggregated information with third-party partners like advertisers, data analytics providers, and other ad-serving platforms. NsAds.in takes reasonable steps to ensure these partners comply with applicable privacy laws.

4.1 Third-party Ad Networks

We collaborate with trusted third-party ad networks and data providers. These networks may collect your data to improve ad relevance across multiple websites. They may use their own tracking technologies (cookies, beacons) to gather data on user behavior.

4.2 Data Processors

We use third-party data processors to perform essential functions for our platform, such as payment processing, analytics, and ad delivery. These processors act under strict contractual terms and only process your data according to our instructions.

4.3 Legal Disclosures

We may disclose your personal information if required to do so by law, or in response to a legal request, such as a subpoena or government request.

5. Data Retention and Security

5.1 Data Retention

• Personal Data: We retain your personal information for as long as necessary to fulfill the purposes for which it was collected. Once data is no longer required, we securely delete or anonymize it.
• Ad Data: Behavioral data related to ad targeting and performance is typically retained for a shorter period to enhance user privacy. We review and purge unnecessary data regularly.

5.2 Security Measures

We employ technical and organizational measures to secure your data, including:

• Encryption: Sensitive data is encrypted both in transit and at rest.
• Access Controls: Only authorized personnel can access personal information. We enforce role-based access to minimize exposure to sensitive data.
• Data Breach Response: In the unlikely event of a data breach, we will notify affected users promptly and take steps to mitigate any potential harm.

6. User Rights and Control

6.1 Right to Access and Portability

Under GDPR, users have the right to access their personal information and request a copy of the data we store. You may request this by contacting us via our Privacy Request Form.

6.2 Right to Rectification

If your information is inaccurate or outdated, you have the right to request that we update or correct your data.

6.3 Right to Erasure (Right to be Forgotten)

You can request that we delete your personal data from our systems, subject to certain conditions. This may apply if:

• The data is no longer necessary for the purpose it was collected
• You withdraw consent to the processing
• You object to the processing and there is no overriding legitimate interest

6.4 Opt-out of Targeted Ads

You can opt-out of receiving personalized ads on NsAds.in by adjusting your preferences in our Privacy Settings or by using tools such as AdChoices.

6.5 Do Not Track Signals

NsAds.in respects “Do Not Track” signals from your browser, and we will halt tracking of your behavior for the purposes of targeted advertising if DNT is enabled.

7. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us at:

• Email: [email protected]
• Mailing Address: NsAds.in Privacy Team, NsAds.in [by Nile Spectra] - Address: 4th Floor, Aparna Astute Jubilee Hills, Shaikpet, Hyderabad, Telangana 500008
• Support Portal: Visit our Support Portal for more information.

By using NsAds.in, you consent to the terms outlined in this Privacy Policy. We reserve the right to update this policy as necessary to reflect changes in technology or legal requirements.